Hello Dropshippers, Today we are here to talk about on a very important question That “How You Can Sell on Amazon Profitably” , We are not here to talk about How to start selling on amazon its the topic nowadays every Dropshipper and an digital entrepreneur knows its an very easy task but to stay in this competitive marketplace Profitable from time to time is very difficult and to persist between hundred thousands of competitors providing a good value to your valuable customer is difficult.So we are here to Discuss on this Topic and we will let you know all the best and must to-do tips that will help you sell your products profitably and will help you sustain in the market.
Amazon”s net worth is now 134 Billion Dollars and now consumes about 2.40 Billion traffic every month. This has created a gold rush among the sellers.Everyone wants to create money with amazon . If you don’t want to create your own website and if you are not good in marketing than amazon is the best choice for you in 2019 selling your products and become popular with amazon or simply work as an dropshippers flipping others products and generating some profit from them but for that you should have to know the details that we are gonna teach you further so stay tuned in!!
Before diving into amazon seller marketplace you have to know certain things about amazon. To create a successful business on Amazon you have to think about your product margins and how are going to retain your customers. Here are some of the most important points that you should know before going into the Amazon Valley !!
First and the most Important Point on selling Profitably on amazon is to :
. Find a Product that is Huge in Demand :~
How many of you are selling on Amazon Marketplace as a dropshipper. Think of that You have researched all the market and looked upon a good product that you thought you can sell on amazon but wait you are seeing that you are not the only one selling that damn fucking product and that’s because you are getting a huge competition , you are forced to sell that product with very low margins and with all those huge efforts you will get a low capital at last so what will you do What a Good Flipper will do : If I were in your place i would have researched all day long about a product which is in huge demands now a days and is not easily available and selling in the marketplace. What ! No that’s not an easy task but it can be easier if you are using any of the research tools available in the market, some are free tools and some of them are paid. You can choose any of them that fits best in your budget. A list of free and paid tools for researching products on amazon are as follows :~
Second Point on which you have to focus about after finding a Good and well Researched product is to :
. Find a Good, Reliable and Trustworthy Supplier :~
If you wanna make a place in Amazon marketplace selling products and gaining good Reviews from your customers you would have to provide them a good customer service , deliver product on time and should deliver good product quality as Amazon’s listing algorithm works on Customer experience and reviews , so you should have to find a good supplier that will deliver the product on time and will provide good quality of the products.
If you want to get rid of Shipping , delivery and product availability you should Ship a quantity of Products to Amazon Warehouse and can be an FBA seller then all the shipping, product delivery and product availability issues will be handled by amazon itself just you have to tell your Supplier to send the Quantity of Products to Amazon warehouse Address.
But before you would get a Good, reliable and trustworthy Supplier of the product there are many to find a Good, Reliable and Trustworthy Sellers that are as follows:~
There are plenty of ways to find a supplier in China.
- Alibaba.com – This is probably the most used page for Amazon sellers.
- Advantage: Largest supplier directory, easy to make purchases
- Disadvantage: Since a lot of Amazon sellers use Alibaba, anyone might find the same suppliers as yourself, forcing you to compete. Another point is that many supplier’s on Alibaba are intermediary trading companies, and not real manufacturer.
- Advantage: One of the largest supplier directories after Alibaba, but not widely used by Amazon sellers. This means that you might be able to find products that other Amazon sellers might have a hard time to find. The fact that the page is in Mandarin Chinese puts a barrier of entry for your competitors.
- Disadvantage: In Mandarin Chinese.
- Advantage: They know the Chinese market and will make sure to find reliable suppliers at a fair value. They can also help you find very specific products not available on platforms such as Alibaba and 1688.
- Disadvantage: They might add a commission to each sale, depending on your deal structure. Different sourcing agents might
Suppliers of shipping services:
- AMZ Transport – Ship from China to Amazon FBA Europe & North-America
- Advantage: Easy to get a quote through their calculator
- Disadvantage: Might come out with an average price for shipping wgen compared to it’s competitors.
- FBA Transport – Directly From China To Amazon FBA
- Advantage: No forwarding fees, and very attractive rates on Amazon shipping
- Disadvantage: Can sometimes be a litte slow in replying to a quote request.
If You don’t want to work with Chinese Supplier there are many other ways you can choose a supplier in USA. The Options are as Follows :~
. Optimise product title , Description for great search results :~
Amazon is also a search engine like Google. and it also works on same algorithm as Google. for optimising your product titles and description you have to do a proper keyword research and have to search for low competition keywords with high search volumes. You Can also add an Chrome Extension Named as Keywords Everywhere it will provide you the exact searches that a keyword is getting every month.
Keywords planner tool from Google is a great free tool to find new keywords and also getting their search vol and other forecasts.
Merchant words is a paid keyword research tool that give you forecasts about the keywords that are used inside the amazon environment. Using it with Keyword planner will give you great results. You have to insert good keywords inside your title and description to get more clicks and to make product listing to be searched the most..
Zon Keywords is also a great Tool for doing this job it Discovers the Hidden Keywords that other Keywords tool miss , Its Fast and will Apply thousands of your listing immediately in your account.
. Use professional product images in your listing :~
Online shopping is all about convenience, but one experience the customers do not have is the ability to touch and feel the product before buying it. Therefore, they heavily rely on the product images to make a buying decision. Think that you are a customer and searching for a products , Two listings come up in the result one is with good professional product photos people pictures using it and other one has normal photos what would you choose if they are having a same price??
Definitely you will choose a good Professional phtographed product because it looks to you good and trustworthy that’s how this sales psychology works!! so i prefer to go with that but you should stay in budget..
The product images should be crisp and convey details about the product like colour, dimension and material. Good product images not only drive sale but also help you build your brand image and over a period of time, customer loyalty. Listed below are some of the guidelines on how to do product imaging (photography) at Amazon.
High-resolution images: Make sure your products are shot on a professional camera with a high-resolution lens. The images should be of good quality and not be blurry. They should convey details of the product upon viewing. The lighting while shooting your product must not be too bright or too dull. Good product images enable the customers to make an informed buying decision and earn their trust in your brand.
Image angle: The first image that is displayed on the search and product page is called a ‘main image’. Always ensure that the main image contains the front view of the product. The back view of the product as the main image is not suitable. The rest of the images should cover all the other angles of the product possible, so as to display exactly what the customers are buying.
White background: Provide a white background for all your products while uploading the images. The white background helps in emphasising the product features. If your products are white in colour, you can slightly tweak the tone of the white background to distinguish between the two.
Product size: The product size in the image should neither be too large or too small. If the product size is too small, there will be a lot of white space around it in the image and some of the details may get missed out. If the product size is too large, some of the features may go out of focus. Both these issues will lead to a bad customer experience and in turn may affect your product rating. Hence, it is a good practice to bear in mind the aspect ratios of the images.
Product images have the power to impact a customer’s buying decision, as good images sell better. Hence, it is important for your product images to meet industry standards to help drive your sales. So, if you want assistance with imaging requirements, you can choose a Professional Service Providers . These are third-party vendors who are well-versed in shooting product images for Amazon.com . If you haven’t yet registered to sell on Amazon, then the first step would be to register here and learn about how to sell on amazon. Here is a list of many Professional Photography Service Providers you can choose from it to Click a Good Detailed Pictures of your Product.
- Kex Consulting :~ The product images they produce are optimized for Amazon, eBay and Rakuten among other online market places and sales channels. Our listing graphics and product images follow Amazon guidelines ensuring sales and amazing Amazon success!!
- Product Photography.com :~ They specialize in white background product photography for your website, online store, the Amazon marketplace, print, and more. Just ship your products to thier Las Vegas studio, our team will shoot and edit them here, then they ship them back to you.
- Viral Launch :~ Very Reputed and Well Known website to help new entrepreneur’s and Companies to kickstart their business they can help you in a lot ways and they also provide the Product Photography Faculty with professionalism.
- Fiverr :~ You Can Find Best Freelancers for Doing this Job and the Best Place to find a right one is Fiverr.com Where you will get Experineced and well preffered Freelancers , Professional Product photographers. Just Go Type what you want on Search Bar, Thousands of Verified freelancer will appear the next second you can talk with them and start working with one of them that you select.
. You should have to win the buy box :~
$145 billion worth of Amazon sales came through the Buy Box in 2017. That means nearly 82% of Amazon’s total $178 billion went to the Buy Box winner. If you want to see rapid success on Amazon, you need to win the Buy Box.
But the rules to “win the game” are constantly changing, so how do you keep up? What do you need in order to win the Buy Box, boost your seller reputation, and grow your revenue?
What is the Buy Box?
The Buy Box is on the right-hand side of a product listing, where Amazon customers can add a product to their shopping cart. The Buy Box also provides details about quantity, pricing, and shipping. Customers can also find a list of “other sellers on Amazon” here. Multiple sellers will offer the same product on Amazon with different prices and ship dates.
However, consumers rarely compare sellers. They automatically purchase from the seller that wins the Buy Box. Consumers will usually only look at the “other sellers” list if they’re buying a used product or want to check for a lower price.
In most cases though, consumers see the Buy Box winner as Amazon’s top pick—so it’s the consumer’s trusted top pick too. While the Buy Box used to go to just one winner (usually the seller with the lowest price), Amazon now has a more complex system for selecting the Buy Box winner. The Buy Box seller also rotates, so multiple sellers can get a piece of revenue. For example, one week you might be the Buy Box seller, but the next week your competitor is—even if you haven’t changed any of your metrics or optimization.
This means that the “Buy Box game” is fairer than it used to be. But it also means it’s harder to beat the system and consistently win those critical sales. So what can you do to get yourself ahead with the Buy Box?
- Eligibility :- First of all you need a professional account and you have to check that if you are eligible for the buy box or not. You can see if you are eligible by clicking on the “Inventory” tab, selecting “Manage Inventory” and “Preferences.” You’ll see “Buy Box Eligible” in the Column list.Amazon as a seller will always win the buy box so go for private label products because amazon will not sell your branded products.
- Fulfilment :- Amazon always want a quick and reliable shipping process and it is one of the main factor that will decide the buy box seller. FBA (Fulfillment by Amazon) sellers tend to win over FBM (Fulfillment by Merchant). This is because Amazon trusts its own logistics and shipping process to have faster shipping and on-time delivery than the Merchant. Amazon grades every seller according to their shipping times and reviews. It is also an important factor for buy box. In some cases SFP Sellers Seller-Fulfilled-Prime have chance to win a buy box if they have strong performance .
- Seller Metrics :~ Your score as a seller also shows how credible you are and are you worthy of the buy box?
This includes logistics metrics like:
Shipping time: free two-day shipping or less is prioritized.
Order defect rate: comprised of negative feedback rating, service chargeback rate, and A-Z Guarantee claim rate; defective rate should be below 1%.
Valid tracking rate: how many of your packages have valid tracking numbers; should be at least 25%.
Late shipment rate: the number of orders shipping later than expected ship date; should be below 4%.
Delivered on time rate: percentage of orders delivered by the estimated date; should be 97% or more.
Other important logistics metrics include :
Inventory depth: large inventory with good stock history tells Amazon you have the capacity to fill orders
Condition: the buy box only shows items in “new” condition, not used
Sales volume: higher sales volume, especially recent sales, shows you are credible and relevant
Cancellation and refund rate: shows how frequently you cannot fulfill an order; should be lower than 2.5%
- Price :~ It is the least important factor. Because you just has to be competitive because now the lower price is no longer the winner
- Location :~ Amazon generally chooses the seller which nearest to the customer. Its amazon algorithm but does not works all the time because many other factors are also considered along with this. That is why using FBA is an advantage. Because in FBA your products will send to the warehouses along the nation and then location will no longer be a variable for you.
. Use FBA to sell on Amazon, will give great results.
What is Amazon FBA?
It stands for Fulfillment By Amazon
In this method.You send your inventory to AMAZON
They store it in there warehouse.
They ship it whenever a customer orders your product.
They also track and will also handle the returns. All this comes for a price. Amazon charges shipping and storing fees.
What will be the advantages of using FBA?
Worldwide there are around two million third party sellers on Amazon. These sellers range from huge well-known brands right down to individual hobby sellers. With so much competition out there you need ensure you maintain a competitive edge. But how?
The traditional way to stand out from the crowd would be to build up customer feedback and earn a reputation as a trusted brand, but this can take a very long time. Using the Fulfilment by Amazon (FBA) service you can gain an advantage over other merchant sellers from the very start and build up sales and feedback a lot more rapidly.
FBA allows you to store your stock at Amazon’s warehouse for a fee. When you make a sale the warehouse staff will package and ship your orders to customers for you and handle any customer service issues.
- Save space, time and money No Tension For The Shipping
If you’ve ever managed your own fulfillment, you know it can be quite time-consuming. Higher sales mean more time spent packing and shipping, or more money spent hiring someone to handle it. But with FBA you don’t have to worry about all these things.
- Management of Returns
They manage customer inquiries, return shipping labels and reverse logistics. They do charge a returns processing fee, but it’s worth it for the amount of work they take off your shoulders.
- Customer Service Management
Amazon has a reputation for providing excellent customer service. So don’t have to ans every question from your customers You will get unlimited storage Using FBA means you don’t have to worry about how much or how little storage space you need for your products.You don’t have to pay for a warehouse or worry about what size warehouse you need.
High Selling Sellers get unlimited storage.
- Very Fast and Professional delivery
Amazon has hundreds of fulfillment centers all over the world.So no matter where your customers are, they can reliably get products delivered to them within just a couple of days.
Send your product to Instagram influencers and reviewers to get potential audience attention :~
These days if you wanna to hit your Product widely on social media and Want that every person should know about your product what it is, what it can do!! For that You have to advertise your product to various social media giants that will add a customer potential and will give your product a good social identity .
You can do this by Asking a instagram Influencer of your product niche to make a video for your product and post it on his/her instagram page with the product link in bio, you should have to send your product to him/her. He / she will then make a video using your product and post it in front of his beloved audience that loves him/her and follows him/ her by this way, Your product will Get a great attention of his reliable, niched and interested Audience.
Second way is that you can send your product to reviewers who can review your product and provide a good feedback and review to your product listing , The best way to do this is to talk to a youtuber As you all know that youtube is growing very fast and every smartphone user views video on youtube .
So a Youtuber who has good number of subscribers and audience, who reviews your type of products The process is same you send your product , Youtuber makes video of it and then you will get good attentions and clicks on your listing as he / she will add link of your product in the Video description.
Ask customers to provide Their valuable feedback :~
Feedbacks are very important for a seller on amazon. But feedbacks are usually very slow on amazon. Many customers don’t review the products on amazon. You can encourage your customers to provide their precious in a number of ways.
After Delivering your Product to your customer, You can ask him/her to provide their valuable feedback , review about what they experienced in buying your product and did they like your product and your service and if not what did they didn’t liked and assure them that it will not happen again and you will fix the issue.
Make good contact with your seller only through amazon seller central Amazon provide this facility that you can ask your customer to give their feedback its inside the seller central and please do not to try contacting them (customer) through any app/ platform because Amazon will not find it good and can block your listings. So be aware and updated about your customer experience.
Reviewsub is paid platform where you can buy or exchange reviews for many ecommerce platforms including amazon also.
Advertise your Amazon listing to get good amount of traffic :~
What is Amazon PPC? How the Auction Works?
Amazon PPC (also known as Sponsored Products) is a well-known advertising platform to help sellers amplify their product sales online. Pay-per-click (PPC) advertising is a method where an advertiser pays only for the advertisement that a potential buyer clicks and views the product.
Only when an Amazon PPC campaign is created, managed, and executed properly, it helps to amplify the sales, and thereby, improving the organic rankings too.
This method is also called CPC. PPC works differently than pay-per-mail advertising PPM, which is an impressions-based method of advertising like Facebook uses. WithPPM, the advertiser pays for every 1,000 people who see the ad, versus those who click on the ads.
Amazon ads are one of the ideal ways for a seller to “get or buy” the top position of the Amazon SERPs. Since advertisers pay only when a shopper clicks the ad, the concept was named – Amazon Pay Per Click.
Amazon PPC Ad Types :
PPC ads can be classified into three types:
- Sponsored product ads :~ Sponsored Product Ads allows a business to advertise their products depending upon the keywords.
Here is an example of how it looks like:
- Product display ads :~ Product Display Ads are another type of PPC ads that are shown on a product page – in the similar product section. These ads are designed to be a self-service option, which is paired with the ASINs and thereby, giving marketers greater options to focus on the behavioral segments.
- Headline search ads :~ Like Sponsored Ads, a Headline Search Ad is limited to particular product categories. These are none other than the ones that appear on the top of the search results with the brand logo. These are also called banner ads whose objective is to get buyers to click from a group of products.
- Also, it can appear like this:
- Zon Keywords is also a great Tool for doing this job it Discovers the Hidden Keywords that other Keywords tool miss , Its Fast and will Apply thousands of your listing immediately in your account. It also can help you advertise your product on Amazon through ppc ads and other marketing campaigns to provide you great results .
These are the some valuable tips how you can sell your desired product on amazon and earn money safely without getting banned . The resources provided in this blog post is very useful, So we came at the conclusion that selling on amazon is an easy task but being profitable and reisst in this big marketplace is very hard so if you wanna sell on amazon for a long period of time you should follow the points i have provided.
These topics aren’t wrote by me in one day just searching on the internet i myself have been selling on amazon for more than 3 years and all the tips i told in this post is all the daily day job i experienced while selling on Amazon . Thanks for reading this Post , I would appreciate if you would tell me about your views of selling on amazon and tips that you knew!!